The STRIDE playbook
Everything you need to make work that looks, sounds and moves like STRIDE: the guidelines, the rules and the files.
Four chapters, one brand
Read it front to back the first time. After that, jump straight to the page you need — every page knows what comes next.
- 01
Brand
Where STRIDE comes from, what it stands for, and how it sounds.
12 pages
- 02
Visual identity
The logo, type, colour, imagery, pattern and icons — and how they work together.
8 pages
- 03
Application
How the identity shows up on screen, in print, on kit and in motion.
4 pages
- 04
Asset library
Logos, photography and templates, ready to download.
Library
Most used
What’s new
- 2 Oct 2026One campaign, start to finishApplication now works through Made for minute forty, from the 48-sheet to the hangtag, with every headline in one bank.
- 2 Oct 2026Six patterns and 63 iconsPatterns drawn on the lean of the wordmark, and Material Symbols Rounded as STRIDE’s icon set, ready to download.
- 2 Oct 2026Assets straight from the DAMThe asset library shows Optimizely DAM’s files, ready to download one at a time or as a zip.