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2.4Visual identityBasics

Typography

StridePro is our name for the Barlow configuration we use for STRIDE — a grotesque with real italics that lean forward like the wordmark, built for readability at running speed rather than at rest. It’s not a bespoke typeface; giving our exact weights one name keeps every team asking for the same thing, and it’s free under the SIL Open Font License.

Typeface

Use StridePro for everything we publish, on screen and in print.

StridePro

Italics exist in every weight. Display type leans forward in Bold or ExtraBold Italic; body copy stays upright, with italics only for the odd word of emphasis.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789/!?&@#

StridePro Bold

Reserve for the loudest headline moments and for emphasis inside Regular body copy. Medium is usually the better default.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789/!?&@#

StridePro Medium

Our workhorse for headlines and display text. Bold or Regular are acceptable exceptions.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789/!?&@#

StridePro Regular

The default for body copy and small text. Also works for headlines paired with Light body text.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789/!?&@#

StridePro Light

An option for body and small text when the setting is roomy. Check readability, and pair it with Regular headlines.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789/!?&@#

StridePro Bold Italic

Headlines and display text lean forward in Bold or ExtraBold Italic.

Headlines

How to set large headlines and display text:

  • Lower-case or title-case.
  • Align left or right; centre only in rare cases.
  • Scale the size to the medium.
  • Keep headlines short.
  • Punctuation is optional.
  • Turn off ligatures.

Extra large headline

Built for the mile you almost skipped

Weight: Bold Italic · Size: 132 px · Leading: 146 px · Tracking: -2.5%

Large headline

Recovery is training too

Weight: Bold Italic · Size: 112 px · Leading: 124 px · Tracking: -2.5%

Body and small texts

The body examples below are set in StridePro Regular and sized for screens; similar sizes work in print.

Example 1

Every STRIDE product is built the same way: prototype it, hand it to athletes who train harder than our test protocol expects, and fix whatever they complain about before it ships. We'd rather delay a launch than ask someone to compete in gear that hasn't earned it.

Weight: Regular · Size: 20 px · Leading: 32 px · Tracking: 1%

Example 2

Every STRIDE product is built the same way: prototype it, hand it to athletes who train harder than our test protocol expects, and fix whatever they complain about before it ships. We'd rather delay a launch than ask someone to compete in gear that hasn't earned it.

Weight: Regular · Size: 16 px · Leading: 24 px · Tracking: 1%

Example 3

Every STRIDE product is built the same way: prototype it, hand it to athletes who train harder than our test protocol expects, and fix whatever they complain about before it ships. We'd rather delay a launch than ask someone to compete in gear that hasn't earned it.

Weight: Regular · Size: 14 px · Leading: 20 px · Tracking: 1%

Sizing cheat sheet

Every screen and medium needs its own sizing. The scale below is a starting point for most desktop layouts, not a fixed spec.

Alternatives

Editorial body typeface

For printed editorial pieces with long body text, such as a catalogue or lookbook, the serif Tiempos Text may replace StridePro or sit alongside it. Body text only: never headlines, never on screen.

Fallback typeface for Google

Lexend Deca is the stand-in when StridePro isn’t available, for instance in a shared document. Keep it out of advertising and anything premium.

Non-Latin languages

Noto Sans is our recommendation wherever StridePro’s language support falls short — Cyrillic, Greek, and CJK markets in particular. Use it directly rather than substituting a Latin-only geometric face; it covers far more of the scripts we actually ship in.

Download

  • Sizing cheat sheet

    Every size, leading and tracking value in the hierarchy, on one sheet.

  • Design tokens

    The type scale and the palette as machine-readable values, so a build can read them rather than retype them.

  • Lexend specimen

    The approved fallback for shared documents where StridePro can’t be installed.

  • Tiempos alternative specimen

    The approved stand-in for Tiempos Text.

Download & licence

StridePro

Barlow, SIL Open Font License

Free for print, screen and apps. Download it from Google Fonts. Questions about using it? Email design@stride.example.

Tiempos Text

Commercial licence

Licences for the Tiempos Text family are purchased from the foundry.