2.1Visual identityFoundations
Backstory
STRIDE’s look came from the workshop, not a studio. Indra Vane’s first jerseys carried a single stitched mark so she could tell one batch from the next on the hill circuit, and the logomark’s circular geometry still traces back to that stitch.
The visual system keeps that habit: one mark, a short colour list, and nothing decorative that does not do a job. Everything in this chapter (logo, type, colour, imagery, pattern, icons) is that habit written down so it can be applied without asking.