3.4ApplicationChannels
Motion & video
In motion, STRIDE should feel like momentum: quick, sure cuts, nothing that floats or bounces, and a wordmark that arrives as if it was always on its way.
Every example in this chapter comes from one campaign: Made for minute forty, for the Tempo collection, Autumn/Winter 2026.
The film
“Minute forty” runs 15 seconds. The race clock carries the story, from 39:58 to 40:00, then it’s the rain, the jacket and the climb, and two supers. There’s one line of voice-over.
0:00Frame 1
Black. The race clock fades up at 39:58 and starts to tick.
Rain on a hood. Breathing.
0:02Frame 2
Two runners on a wet sea wall, side on, mid-stride.
Footsteps on wet stone.
- Minute forty.
0:05Frame 3
A rider climbs out of the cloud. The clock turns over to 40:00.
The rain gets heavier.
- Still dry.
0:08Frame 4
Close on the shoulder of the shell. Water beads and runs off.
Rain, closer.
0:11Frame 5
A rider crests the climb under the glacier, out of the saddle.
VO: “Nobody remembers the first mile.”
- Made for minute forty.
0:13Frame 6
End frame. The wordmark, the line and the address.
The rain stops. One beat of silence.
End frame
Every film ends the same way. The wordmark wipes in along the lean, quickly and without hesitating, then holds long enough to read.
- 13.0 s
The race clock lands top right
160 ms
- 13.2 s
The wordmark wipes in along the lean
240 ms
- 13.5 s
The line rises 8 px into place
240 ms
- 13.8 s
The address appears
Everything holds to 15.0 s.
Safe areas and ratios
Shoot and edit one 16:9 master, then cut it down. Put the super where it survives every crop: low left, inside title safe.
- Supers are four words or fewer, on screen for at least two seconds, and never over a face.
- The clock is the only graphic in the film besides the supers and the end frame.
- Cut on the beat. No dissolves, except into the end frame.
Timing
STRIDE moves like controlled speed. Three durations and one curve cover film, social and interface.
- Fast
160 ms
The clock landing, interface feedback
- Base
240 ms
Supers in and out, the wordmark wipe
- Slow
400 ms
The longest anything takes: the fade out of the end frame
- Ease
cubic-bezier(0.2, 0, 0, 1)
Sharp out of the start, soft into the stop. Never a bounce