3.3ApplicationChannels
Apparel & merchandise
On kit, the wordmark is a performance mark first and a branding opportunity second. It goes where it won’t rub, fold or split, at a size set by the garment, not by how loud we want to be.
Every example in this chapter comes from one campaign: Made for minute forty, for the Tempo collection, Autumn/Winter 2026.
Placement
The Tempo Shell, drawn to scale. Every placement is measured from a seam, so it lands in the same place on every size, from XS to XXL.
Where the mark goes
- 1
Left chest.
Wordmark 80 mm wide, its top edge 60 mm below the high point of the shoulder, printed in StrideWhite.
- 2
Chest pocket.
The shell packs into it. Its zip leans with the wordmark, and nothing is printed across it.
- 3
Back of the neck.
Wordmark 40 mm wide, 30 mm below the collar seam, so it shows above a pack strap.
- 4
Reflective Lean.
A 60 mm band of the Lean pattern in reflective silver across the lower back, for headlights at dusk.
- Never across a seam, a zip or a fold. Move the mark rather than break it.
- Three sizes on kit: 80 mm on the chest, 40 mm at the back of the neck, 25 mm on a cuff tab. Nothing narrower than 20 mm.
- StrideWhite on dark kit, Stride Navy on light kit. StrideBlue only on StrideWhite or Stride Navy cloth.
Merchandise
Merchandise gets a slower read than kit. Use the plain wordmark at a size you can read from a few steps away; a campaign line goes only on something with room for it, like a tote.
Team and partner kit
Co-branded kit follows the same clear-space and size rules as everything else. The STRIDE mark doesn’t shrink or simplify to make room for a partner.
- The partner’s mark goes on the other chest, at the same height and no wider than ours.
- One partner per garment. A club, a race or a team, never a stack of sponsors.
- Race-day kit carries the race, not the campaign: no headlines on a bib or a finisher’s shirt.